What are some problems with measuring social media (e.g., what does a like on Facebook really mean?)?

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What are some problems with measuring social media (e.g., what does a “like” on Facebook really mean?)?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:56 AM

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What are some problems with measuring social media (e.g., what does a like on Facebook really mean?)?

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While social media does offer more measurement than traditional advertising it ...View the full answer

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