What are some similarities and differences between skimming pricing, prestige pricing, and above-market pricing?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:11 AM

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What are some similarities and differences between skimming pricing, prestige pricing, and above-market pricing?

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Skimming price means introducing a product on high pr...View the full answer

Marketing The Core

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