What are the advantages and disadvantages of a regional rollout of a marketing plan?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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What are the advantages and disadvantages of a regional rollout of a marketing plan?

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Advantages Fewer marketing resources a chance to adapt the marketing plan without cre...View the full answer

Market Based Management

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