What are the advantages and disadvantages of ethnography as compared to other qualitative techniques?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:30 AM

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What are the advantages and disadvantages of ethnography as compared to other qualitative techniques?

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Ethnography enables researchers to actually see consumers in their natural setting while other tech...View the full answer

Essentials of Marketing Research

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