What are the advantages and disadvantages of licensing?

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:53 AM

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What are the advantages and disadvantages of licensing?

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Advantages of Licensing Principal advantages include No direct involvement in the foreign mar...View the full answer

International Business And The New Realities

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