What are the advantages and disadvantages of franchising from the perspective of franchisors and franchisees?

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International Business And The New Realities

ISBN: 218

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:53 AM

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What are the advantages and disadvantages of franchising from the perspective of franchisors and franchisees?

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Advantages of Franchising Provides master franchisees with an exclusive large predefined territory and substantial economies of scale from operating numerous sales outlets simultaneously They gain acc...View the full answer

International Business And The New Realities

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