What are the categories of situational factors that influence consumer buying behavior? Explain how each of these

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What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers' decisions.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:31 AM

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What are the categories of situational factors that influence consumer buying behavior? Explain how each of these

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Situational factors can be classified into categories physical surroundings social surroundings time ...View the full answer

Foundations of Marketing

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