What are the chief elements of Costco's strategy? How good is the strategy?

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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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Question Posted: Mar 01, 2018 06:48 AM

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What are the chief elements of Costco's strategy? How good is the strategy?

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The cornerstones of Costcos strategy were low prices a limited product line and limited selection and a treasure hunt shopping environment The company was moreover a lowcost operator Costco is pursuin...View the full answer

Crafting and Executing Strategy The Quest for Competitive Advantage

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