What are the components of attitude? Explain the two ways in which marketers can try to change

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What are the components of attitude? Explain the two ways in which marketers can try to change consumer attitudes toward their products?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Mar 21, 2018 04:52 AM

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What are the components of attitude? Explain the two ways in which marketers can try to change

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Attitude Attitude is a perspective of an individual toward specifi...View the full answer

Consumer Behavior

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