What are the concerns associated with mobile marketing to children?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:31 AM

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What rules, if any, should govern mobile marketing to children?
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What are the concerns associated with mobile marketing to children?

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Consumer Behavior Building Marketing Strategy

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