What are the nonverbal components of an ad? What impact do they have on attitudes?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:09 AM

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What are the nonverbal components of an ad? What impact do they have on attitudes?

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Examples of nonverbal components of an ad include background music and imagery Moreover some of the ...View the full answer

Consumer Behavior Building Marketing Strategy

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