What are the obstacles to adopting a consumer orientation in a small firm?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:30 AM

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What are the obstacles to adopting a consumer orientation in a small firm?

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In most cases the failure of small firms to adopt a consumer orientation can be explained by ...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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