What are the pros and cons to BMWs selective target marketing? What has the firm done well

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What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:35 AM

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What are the pros and cons to BMWs selective target marketing? What has the firm done well

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BMW has created a different automobile for each of their segmented target markets while keeping the ...View the full answer

Marketing management

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