What are the seven key considerations in deciding whether or not to enter a given international market?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

Question Posted: Feb 17, 2016 03:31 AM

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What are the seven key considerations in deciding whether or not to enter a given international market?

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a Is the geographic area homogeneous or heterogeneous with respect to culture b What needs can thi...View the full answer

Consumer Behavior Building Marketing Strategy

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