What are the six categories of effects identified in the facets model? What does each one represent
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What are the six categories of effects identified in the facets model? What does each one represent in terms of a consumer’s response to an advertising message?
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The facets model of effects explains how different aspects of advertisement works on different levels in producing consumers response According to thi...View the full answer
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Dadei longjam
Currently a research scholar at Jawaharlal Nehru University. Since 2013 I have been constantly engaging with the discipline of Sociology, Social and Cultural Anthropology. Honours in Sociology from University from Delhi. Have work experience as an associate editor in one of the vernacular journals for a period of 6 months. I hold a master degree in sociology with A grade from the Jawaharlal Nehru University of India. I have written papers ranging from various topics on sociological and anthropological thinkers, theories, social stratification, gender, religion and culture. Presented a paper on 'Aspects of Socialization and Identity Making of Transgender in the State of Manipur: A Comparative Analysis'. At present, I am enrolled as a research scholar at Jawaharlal Nehru University. My research interests are Problems of Ethnicity and Identity in Nation-Making, Cultural Industry, Consumerism and Changing Lifestyles, Social and Political Structure of the Periphery. I have acquired hands-on experience to work under my professor as a tutor for the master Students. I have guided masters and bachelor students on their term- paper topics, delivered classes on thinkers and theories.
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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