What biases, if any, might be introduced by offering to give respondents $5.00 when they return a

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What biases, if any, might be introduced by offering to give respondents $5.00 when they return a mail questionnaire? Would these biases be different if a gift with a retail value of $5.00 were included with the questionnaire?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:42 AM

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What biases, if any, might be introduced by offering to give respondents $5.00 when they return a

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For obvious reasons there has been very little resear...View the full answer

Marketing Research

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