What brand development strategy did WestJet use when it introduced Encore (see the WestJet Mini Case in

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What brand development strategy did WestJet use when it introduced Encore (see the WestJet Mini Case in Chapter 8)?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:10 AM

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What brand development strategy did WestJet use when it introduced Encore (see the WestJet Mini Case in

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WestJet Encore is a line extension not a brand extension because it is essentially the same ser...View the full answer

Marketing An Introduction

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