What competitive strategy does General Motors use, and how might it position itself for future growth?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 07:01 AM

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What competitive strategy does General Motors use, and how might it position itself for future growth?

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A competitive strategy is linked to the value chain and supported by intangible assetsGM had historical lack of coordination across the value chain Resources and assets should provide a firm with the ...View the full answer

Strategic Management Text and Cases

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