What do you see as the biggest challenges in conducting a brand audit? What steps would you

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What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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What do you see as the biggest challenges in conducting a brand audit? What steps would you

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A brand audit is a comprehensive examination of a brand to discover its sources of brand equity It i...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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