Which retailers have the strongest image and equity in your mind? Think about the brands they sell.

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Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they help to contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:00 AM

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Which retailers have the strongest image and equity in your mind? Think about the brands they sell.

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Strategic Brand Management Building Measuring and Managing Brand Equity

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