What does Coca-Cola stand for? Is it the same for everyone? Explain.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:28 AM

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What does Coca-Cola stand for? Is it the same for everyone? Explain.

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Because Coke believed early on that to gain worldwide acceptance it needed to connec...View the full answer

Marketing management

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