What does it mean for a company to be market driven? Is this really important in today's

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What does it mean for a company to be ‘market driven?’ Is this really important in today's environment or can a company be successful without being so driven? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:34 AM

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What does it mean for a company to be market driven? Is this really important in today's

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It means that the product and the marketing programme are developed with the needs ...View the full answer

International Marketing & Export Management

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