What does transformation mean, and why is it important as an advertising effect?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

Question Posted: Nov 20, 2012 05:21 AM

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What does transformation mean, and why is it important as an advertising effect?

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Transformation means a brand takes on meaning when it is transforme...View the full answer

Advertising & IMC Principles & Practice

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