What factors influence consumer satisfaction? In what way do they influence consumer satisfaction?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:24 AM

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What factors influence consumer satisfaction? In what way do they influence consumer satisfaction?

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A consumers evaluation of a purchase is influenced by the purchase itself postpurchase dissonance pr...View the full answer

Consumer Behavior Building Marketing Strategy

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