What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit
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What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:
a. Perfume
b. Ice cream
c. Coffee after a meal
d. Flowers from a supermarket
e. Motor oil
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-1259232541
13th edition
Authors: David Mothersbaugh, Delbert Hawkins
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