What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit

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What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:

a. Perfume

b. Ice cream

c. Coffee after a meal

d. Flowers from a supermarket

e. Motor oil

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Consumer Behavior Building Marketing Strategy

ISBN: 978-1259232541

13th edition

Authors: David Mothersbaugh, Delbert Hawkins

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