What is a balanced scorecard? What value does it offer entrepreneurs who are evaluating the success of

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What is a balanced scorecard? What value does it offer entrepreneurs who are evaluating the success of their current strategies?
1. Customer: How do customers see us?
2. Internal Business: At what must we excel?
3. Innovation and Learning: Can we continue to improve and create value?
4. Financial: How do we look to shareholders?
5. Corporate Citizen: What must we do to meet our social responsibility to society as a whole, the environment, the community, and other stakeholders?
Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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