What is a buying centre? What are the roles of the various people in a buying centre?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:53 AM

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What is a buying centre? What are the roles of the various people in a buying centre?

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A buying centre is a group of people in an organization who influence and participate i...View the full answer

Marketing Real People, Real Choices

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