What is a click-through rate? How is it relevant to e-mail surveys?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:34 AM

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What is a click-through rate? How is it relevant to e-mail surveys?

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The clickthrough rate is the portion of potential respondents ...View the full answer

Essentials of Marketing Research

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