What is a marketing information system (MIS), and what characteristics should it possess?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:42 AM

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What is a marketing information system (MIS), and what characteristics should it possess?

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A marketing information system MIS consists of people and procedures dedicated to assessing informat...View the full answer

Marketing An Introduction

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