What is a marketing plan? What lies at its center?

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Effective small business management An Entrepreneurial Approach

ISBN: 978-0132157469

10th Edition

Authors: Norman M. Scarborough

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Question Posted: Oct 12, 2012 02:38 AM

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What is a marketing plan? What lies at its center?

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The marketing plan is a subset of the business plan The marketi...View the full answer

Effective small business management An Entrepreneurial Approach

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