What is a marketing plan, and how does it differ from a business plan?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 11:00 AM

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What is a marketing plan, and how does it differ from a business plan?

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The marketing plan is a document that identifies where the organization is now where it want...View the full answer

Marketing Real People, Real Choices

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