What is a positioning strategy? What are some ways marketers can position their products?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:29 AM

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What is a positioning strategy? What are some ways marketers can position their products?

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A positioning strategy is a fundamental part of a companys marketing efforts as it uses elements ...View the full answer

Consumer Behavior Buying, Having and Being

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