What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:51 AM

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What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.

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The role of promotional strategy is to convince target custom...View the full answer

Marketing

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