What is a unique selling proposition? What role should it play in a company's advertising strategy?

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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: Mar 01, 2018 06:53 AM

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What is a unique selling proposition? What role should it play in a company's advertising strategy?

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A USP is a key customer benefit or product o...View the full answer

Entrepreneurship and Effective Small Business Management

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