What is meant by a unique selling proposition (USP)? Find an example of an ad your feel

Question:

What is meant by a unique selling proposition (USP)? Find an example of an ad your feel uses a unique selling proposition as its major selling idea. Evaluate this ad against the three characteristics of USP's discussed in this chapter.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

See More Books

Question Posted: Mar 17, 2016 04:29 AM

See More Questions

What is a unique selling proposition? What role should it play in a company's advertising strategy?
What steps can the new owner of .CO Internet S.A.S. take to maintain the brand and continue to build customer recognition of it? Refer to Figure 9.2 on page 354 and use the table below to do the...
Discuss the key characteristics of a unique selling proposition. What are some of the factors an advertiser must consider in developing an advertising campaign that uses a USP as the basis for the...
Explicitly justify relationships (11.5.3) between the compliances of the plane stress and plane strain theories. Equation 11.5.3 B11 B22 B66 = S11 S33-S2 $33 S22 S33-S23 S33 S66 S33 - S36 S33 B12 B16...
Helen Campbell and several business friends are considering buying Lewin Foods Inc., a privately owned company. Helen has just received the financial statements from the present owner and is trying...
What are some of the disadvantages Blades could face as a result of foreign trade in the short run? In the long run?
Why should a marketing or management major be interested in financial forecasting? AppendixLO1
Answer the following questions with reference to Figure . a. The base case for a program is priced out at $22 million. The companys chief executive officer is required to obtain written permission...
a. Determine the return on stockholders' equity. % b. Determine the return on common stockholders' equity. %
Emerald City Umbrellas sells umbrellas and rain gear in Seattle, so its sales are fairly level across the year. However, it is branching out to other markets where it expects demand to be much more...
What are the differences between creative strategy and creative tactics? Why is it important to make a distinction between these two concepts?
Discuss some of the motives that can be used as the basis of rational advertising appeals. Find examples of ads that use some of these rational motives as the basis for their advertising appeal.
Use the given function value and the trigonometric identities to find the exact value of each indicated trigonometric function. 1. sin = 1/3 (a) csc .......................................... (b)...
A. Use the following information to answer the six questions below. Variable Manufacturing Cost Per Unit20 Variable selling cost per unit25 Selling Price per unit100 Fixed Manufacturing cost per unit...
The team has been charged with reviewing quarterly results for the LusterLast moisturizing shampoo, called SatinSmooth. The product is new to the line and is sold mostly in drugstores and grocery...
Problem 4 (25 pts.) Consider the function f(x, y) = xy y +2. (i) (5 pts) Find the gradient of f (ii) (10 pts) Find the directional derivative of f at the point (1,2) in the direction of the vector...
PROBLEM 4. (15 points) a) Determine the range of charged particles emitted from Phosphorus-32 in iron. (5 points) b) Determine the necessary thickness of an iron plate to attenuate the flux of...
(b) In the case of no losses, Moody (1965) recommends the following equation for calculating the mass flow rate of wet steam (ie. two-phase water) through the constriction =A 2(h-h) Variable and...
Pick one of the themes under Redefining Leadership. Discuss its relevance to your lived experiences and role in your exercise of leadership.
Whats the difference between an ordinary annuity and an annuity due? What type of annuity is shown below? How would you change the time line to show the other type of annuity?
Laural Company paid $\$ 840,000$ cash for real property consisting of a tract of land and a building. The company intended to remodel and use the old building. To allocate the cost of the property...
Comment on the notion that sponsorship is changing and evolving using examples of instances where this is the case to illustrate.
Discuss how different types of sponsorship can be used to reach different target audiences and achieve different objectives. Provide in your answer at least two examples of targets and objectives...
Sponsorship comes in a number of forms. Explain the interface between sponsorship and other elements of the communications mix.
help!!! Use the above information to calculate ending inventory using FIFO for a company that uses a perpetua/inventory system
Rocky Mountain Chocolate Factory (RMCF) founder and president Frank Crail employs 220 people in 361 outlets in the United States, Canada, United Arab Emirates, Japan, South Korea and Saudi Arabia. If...
The market price of a semi-annual pay bond is $979.86. It has 21.00 years to maturity and a yield to maturity of 7.34%. What is the coupon rate? Submit Answer format: Percentage Round to: 0 decimal...

What is meant by a unique selling proposition (USP)? Find an example of an ad your feel

Question:

Step by Step Answer:

The concept of the unique selling proposition USP was developed by the famous ad...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

Students also viewed these Marketing questions