What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each,

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What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and explain how they work. Prepare to explain in class why you evaluated the two ads as you did.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each,

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Advertising & IMC Principles & Practice

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