What is buzz? How can marketers create it?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:59 AM

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What is buzz? How can marketers create it?

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Buzz can be defined as exponentially expanding WOM It happens when word spreads like wild f...View the full answer

Consumer Behavior Building Marketing Strategy

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