What is co-branding? Is it effective? Discuss.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-1259232541

13th edition

Authors: David Mothersbaugh, Delbert Hawkins

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Question Posted: Aug 25, 2017 02:14 AM

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What is co-branding? Is it effective? Discuss.

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Cobranding also referred to as comarketing brand alliances and joint m...View the full answer

Consumer Behavior Building Marketing Strategy

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