What is co-branding? What major issues should be considered when using co-branding?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:38 AM

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What is co-branding? What major issues should be considered when using co-branding?

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Cobranding is the use of two or more brands on one product Marketers employ cobranding to cap...View the full answer

Foundations of Marketing

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