Think about a retail store you shop in regularly, or visit one in which you would like

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Think about a retail store you shop in regularly, or visit one in which you would like to shop. Think about and describe its atmospherics. Be specific about both exterior and interior elements, and indicate how the store is being positioned through its use of atmospherics.

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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