What is customer-engagement marketing and how is it related to the surge in digital and social media

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What is customer-engagement marketing and how is it related to the surge in digital and social media technologies?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:41 AM

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What is customer-engagement marketing and how is it related to the surge in digital and social media

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Yesterdays companies focused mostly on mass marketing to broad segments of customers at arms length ...View the full answer

Marketing An Introduction

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