What is dummy-variable coding? Would it be appropriate to use dummy-variable coding to code the price variable

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What is dummy-variable coding? Would it be appropriate to use dummy-variable coding to code the price variable in a conjoint study designed to estimate the monetary value of a product attribute?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:16 AM

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What is dummy-variable coding? Would it be appropriate to use dummy-variable coding to code the price variable

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Dummyvariable coding involves using only 0s and 1s If the attribute of interest prese...View the full answer

Pricing Strategies A Marketing approach

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