Question: What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey conducted among college students in the United States

What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey conducted among college students in the United States which found that they have limited knowledge of the country-of-origin of most brands. Does this mean country-of-origin is not important to students?

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