What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey
Question:
What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey conducted among college students in the United States which found that they have limited knowledge of the country-of-origin of most brands. Does this mean country-of-origin is not important to students?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
A countryoforigin effect refers to consumers general perceptions of quality for products made in a g...View the full answer
Answered By
Sindhuri67pbup
I have done my BSC in microbiology, genetics and chemistry. I have lot of knowledge in life sciences and can thoroughly help you out with your queries. I have completed my MBA from a reputed university and can teach all management related subjects.
0 Reviews
10+ Question Solved
Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
Question Posted:
