What is meant by encoding? Discuss how the encoding process differs for radio versus television commercials.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:27 AM

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What is meant by encoding? Discuss how the encoding process differs for radio versus television commercials.

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Encoding refers to the process by which the sender of a communication puts though...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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