What is meant by motivational conflict, and what relevance does it have for marketing managers?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:07 AM

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What is meant by motivational conflict, and what relevance does it have for marketing managers?

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Most behaviors including purchase and use are subject to multiple motives a...View the full answer

Consumer Behavior Building Marketing Strategy

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