What is meant by the mere exposure effect? Discuss how banner ads that appear on various websites

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What is meant by the mere exposure effect? Discuss how banner ads that appear on various websites might take advantage of the mere exposure effect.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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What is meant by the mere exposure effect? Discuss how banner ads that appear on various websites

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The mere exposure effect refers to the tendency for novel stimuli to be like more or rated more ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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