What is meant by the term multichannel capability?

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Managing Information Technology

ISBN: 978-0132146326

7th Edition

Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti

Question Posted: Sep 28, 2012 03:06 AM

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What is meant by the term multichannel capability?

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Multichannel Capability is the ability of a company to market an...View the full answer

Managing Information Technology

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