What is social media analytics? What are the reasons behind its increasing popularity?

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Business Intelligence A Managerial Perspective on Analytics

ISBN: 978-0133051056

3rd edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Oct 24, 2017 10:01 AM

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What is social media analytics? What are the reasons behind its increasing popularity?

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Social media analytics refers to the systematic and scientific ways to consume the vast amount of ...View the full answer

Business Intelligence A Managerial Perspective on Analytics

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