What is target costing and how is it different from the usual process of setting prices?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:15 AM

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What is target costing and how is it different from the usual process of setting prices?

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Target costing reverses the usual process of first desig...View the full answer

Principles of Marketing

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