10-3 What is target costing and how is it different from the usual process of setting prices?...

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10-3 What is target costing and how is it different from the usual process of setting prices? (AACSB: Communication)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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